The Bug books draw the reader in through interactivity, stimulating creativity and fine motor skills.
The first Bug pop-up book was How Many Bugs in a Box?, published by Simon & Schuster in 1988. How Many Bugs in a Box?, has been published in over 10 languages and has sold over 1 million copies worldwide. The “BUGS” series includes 41 titles and has sold over 6 million copies in the U.S. alone. Of the 41 titles, 23 are pop-up books and the others are some form of novelty book or Ready-to-Read. The books come in a variety of shapes and sizes including the original pop-up format at 227mm x 177mm and the mini pop-up version at 177mm x 143mm.